Idea launches 5.5-inch 3G smartphone ULTRA II

Idea Cellular has announced its entry into the 5.5 inch-screen category 3G smartphones.

With its continued focus on driving data penetration in India through sales of 3G devices, India's 3rd largest mobile operator Idea Cellularhas announced its entry into the 5.5 inch-screen category 3G smartphones with the launch of the powerful and stylish Idea ULTRA II. 
Targeted at the young and savvy consumers,Idea ULTRA II packs in powerful specs loaded with relevant apps, offering a fast and a seamless experience for the high-end mobile data consumers, the company said on Tuesday.Additionally, for the first-time data consumers, Idea has also launched an 1GHz dual core entry-level 3G smartphone Idea !d 1000, with the latest Android Jellybean 4.2 OS with fast download speed and sufficient internal storage capacity. 
Idea Cellular's chief marketing officer Sashi Shankar said, "Lack of availability of affordable 3G smartphones with high-end features is the deterrent to mobile data growth in India. Idea has tried to bridge this gap by offering the best value for money 3G devices, in addition to our superior 3G products, services, and network coverage. 
We have witnessed consistent growth in data uptake in our 3G markets where Idea branded 3G smartphones have been selling, for the past two years. This has encouraged us to further expand our devices portfolio with the launch of our first 5.5-inch 3G smartphone, ULTRA II, and the entry-level !d 1000, which will help us target consumers at both ends of the spectrum."